Sign-ups on OKCupid, part of IAC Corp., were up 30% this past Sunday, a spokeswoman for the parent company said. Many singles sit around the family dinner table during the holidays and think, ‘Maybe it would be better to have a partner,’” says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
“That’s when they start hitting dating sites in droves and go on dates before the indigestion sets in.” It may also be more polite to arrange dates in the New Year rather than during the holidays, especially with family around.
Grindr, an app for gay men, usually experiences a 30% to 50% increase in users over the holiday season.
I see it’s on the wish list of 800 other people, so it’ll probably take some time to get one. Could that indicate that there is a lack of interest?
“In order to really match people based on more than preferences — which is to say their personalities, their observable behaviors and the like — you’d need more sophisticated machine learning, more natural language recognition, more computing power,” she says.
Location-based apps like Tinder focus on looks alone.
“They’re going to be around for you long after your relationships,” he says.
“The trick with holiday dating is to make sure no one feels neglected.” Of course, dating apps also have a surge in activity any time millions of people are off work at the same time, such as the first Sunday of the year.